Press fact sheet

On the web

Overview

House Party is the only social media marketing company that marries social, digital and experiential programs to put brands in consumers’ hands, in their homes and in their conversations.

We identify, screen and select the most active and viral brand advocates and create a program that helps jump the consideration set, creating authentic and real consumer usage. Founded in 2005, House Party is located in Irvington, NY.

How it works

House Party makes it easy for anyone to have a party in their home and get exclusive access to products for them and their friends. We provide the fun, they provide food, friends and feedback and promise to have an amazing time. They also get an online party page to create conversation, upload photos and videos, take polls, engage and interact.

Our parties are sponsored by some of the biggest brands in the world. By hosting, consumers get to try their products and receive an incredible Party Pack loaded with swag. Check out current parties »

But it’s more than just them and their friends who’re having a blast. Thousands of other hosts and guests from across the USA are also having an amazing time. From the moment they apply, through party day and beyond, they’re creating a national word-of-mouth phenomenon.